Mermaid from Samuel Groves ? a new look for 2021



2021 sees Mermaid bakeware, both silver and hard anodised rewarded with a great new look that resonates with the consumer to showcase the product benefits with a first class feel, and which is sensitive to the history of this established bakeware brand.

The look explained

  • New logo - a new logo has been developed which expresses the age and quality of this established brand, manufactured by Samuel Groves.
  • Strong product name - Mermaid products are a buy once, use forever investment, and to represent this each product is unashamedly described and is further endorsed with a banner expressing the lifetime guarantee.
  • Strong selling points - Reassuring the consumer, the packaging offers further guarantees. It explains why the product is the best choice, using a mix of understandable technical information, usage suggestions and recipes.
  • Packaging story- For in-store display, each product has a striking label as shown in the image above. For online retailers, the product is also offered boxed with a protective biodegradable hessian bag, with no plastic.
  • Retailer support - Images, product recipe videos and PDF recipe cards are available