The company was started by Samuel Groves senior and was subsequently taken over by Samuel groves junior in 1866:
Henry Groves 1862-1936, was the third and last generation in the family firm and was listed in the 1881 census as having the occupation of Metal Spinner, a process still used at today. In 1917 Samuel Groves was registered as a Limited company. Moving to Musgrave Street, Hockley in 1921.
Our growth came from the hospitality trade
The big take-off into hospitality supply came during the Second World War when Samuel Groves won a major government contract to produce aluminium trays, with many other items for the Ministry of Works and the War Office soon being added. Including the Sirius incendiary bomb shield, utilising existing serving tray tooling.
The introduction of the Mermaid Brand
This helped reinforce the foundations of the modern business, which gained a major boost from the introduction of the Mermaid brand at the beginning of the 1950s, Molly the Mermaid had first appeared in the 1920’s. The MD of the time saw a statue of a little mermaid in an antique shop and brought her back to Birmingham where she took up residence in the foyer of the factory. Her likeness has since proved an enduring logo.
Our manufacturing capabilities expand
The move into larger premises in Norton Street, Birmingham in 1965 enabled the company to expand its interests in cookware, bakeware, hollowware and utensils.
Manufacturing operations were reinforced with the acquisition of the assets of G.W.Pearce & Co in 1995, which led to Samuel Groves becoming the original manufacturer of Agaluxe accessories for Aga Rayburn ovens and in 2002 with the acquisition of Buncher & Haseler, best known for its Longlife brand.
Our current leadership leads to a new chapter.
The purchase of Samuel Groves by U Group Ltd in 2014 was the beginning of a new chapter. Under the leadership of Lee McDonagh, who demands the nothing but the best, continues to develop new products, utilising new materials, all of which are being manufactured at U Group’s premises in Yardley, Birmingham.
Samuel Groves encompasses all facets of manufacturing including Metal Cutting, Presswork, Metal Spinning, Welding, Fabrication and Injection Moulding. In addition, we are able to design and manufacture our own tooling in house. 2017? Also saw U Group purchase Utensa, to increase in bakeware manufacturing capacity.
Our UK expertise in developing bespoke collections
Our expertise in design, manufacturing and production can be utilised to develop bespoke cookware and bakeware using a variety of materials including aluminium, copper, stainless steel, mild steel and a range of plastics as well as numerous bonded materials. All developments are carried out in our factory and we welcome visits to discuss the best techniques and materials. We can then finish your product using a variety of finishing processes including Polishing, Sunraying, Hard or Soft Anodising, Powder Coating, Enamelling and Non-Stick Coating.
Can any other UK company offer this service?
Our branded and bespoke products are designed for the 21st Century
Even though the market and indeed cooking practices have evolved over the years, Samuel Groves quality and processes have improved. We remain traditional manufacturers and every product we are proud to say are still hand-finished. We have been a manufacturer in Birmingham for close to 200 years, some of the skills that will be used in the factory today will have been used all throughout those 200 years.
Find out more
Our collections can be viewed here:
Interested in a bespoke range – fill out the enquiry form: